Author Coaching - The Happy Guide to Publishing

• Overview of the Publishing Industry
  After this section you should be able to…
  • A book is immortal
  • What is publishing?
  • A Publisher.
  • A Book
  • The Business
• Your Publishing options
  After this section you should be able to…
  • The Big Boys
    • Bookstores
    • Royalties
    • Competition
    • The Agents
  • The Specialists Publishers
    • Niche publishers
  • The Vanity Press
    • All that shines is not gold
  • Printing On Demand (POD)
    • You pay, but how much?
  • Self Publishers
    • You do it ALL your way
  • Consultant Publishers
    • You pay for expert advice & service.
    • Help on the Way
    • Monitored marketing programs
• Publishing on the internet
  After this section you should be able to…
  • Ebooks
  • Bloggs
  • Text messaging
  • Dialogue not monologue
• Planning your book
  After this section you should be able to…
  • Write what you love
  • Write what people are interested in
  • Picking a subject
  • Fiction & Non-fiction
  • Poetry & Specialty books
• Organizing your material
  After this section you should be able to…
  • Make an outline
  • Do your research
  • Arrange the chapters
  • Have a plan of action
  • Write the title & introduction last.
• Writing your book
  After this section you should be able to…
  • Identify a regular time and duration and stick to it.
  • Write a first draft, without worrying about grammar & spelling
  • Get someone to help you write
  • Have a coach to support you.
• Editing & Proofreading
  After this section you should be able to…
  • The Three draft rule.
  • The editing rule
  • The proofreading rule
• Copyrights & legal requirements
  After this section you should be able to…
  • What makes it yours
  • What makes it someone else’s
• Announcements & Promotions
  After this section you should be able to…
  • Press releases
  • Book readings
  • A release party
  • Radio/TV/Newspapers
• Marketing to your targets
  After this section you should be able to…
• Who wants you baby?
• How to find your market
• Getting your book to your market
• Marketing must be consistent & persistent to succeed

A weekly consultation, via email, phone, ipod, web site, tapes and/or disks will be arranged individually with the author. A program will be designed to address the Authors strategic and tactical plans, following the billeted points above.